Exactly one month after announcing plans to acquire microblogging platform Tumblr for $1.1 billion, Yahoo has closed the deal.

The Internet giant announced Thursday that it officially owns Tumblr. The company announced the acquisition last month, saying that the $1.1 billion purchase price would be “substantially all…in cash.” The company also promised at that time “not to screw [Tumblr] up.”

Tumblr is highly popular site with over 300 million monthly unique visitors. The company was founded in 2007. Under the terms of the deal, Tumblr will remain its own entity under the Yahoo umbrella. Tumblr CEO David Karp said he believes that with Yahoo’s help, his company can become more appealing to users.

“We are beyond excited to partner with Marissa and the wonderful team at Yahoo that we’ve already come to know well,” Karp said in a statement Thursday of Yahoo CEO Marissa Mayer. “Their support and belief in our vision gives us an opportunity now to be the most ambitious we’ve ever been.”

A new promo video for its internet-connected glasses technology known as Google Glass has given potential early adopters a chance to buy the as yet unreleased product.

The video, posted on Wednesday, touted the wearable technology as one of the biggest advancements in personal computing in many years.

In the video, people wore the glasses while skydiving, riding a rollercoaster, skiing, and swinging on a trapeze, but Tom Royal, editor of the London-based magazine Popular Science UK, cautioned that the product will require a great deal of investment and infrastructure.

“It’s going to require a huge investment around the world to make these things work” anytime and anywhere as the video purports, Royal told Al Jazeera.

Though he says the glasses come in “a clever looking, quite attractive package”, Royal, like other analysts, said consumers should temper their expectations.

“The danger of hyping something this much is that clearly the technology is far behind where the hype is right now,” Rocky Agrawal of reDesign Mobile, said, adding, “there’s a real danger of setting the expectations bar too high”.

The glasses will handle most of the same tasks as smartphones, but respond to voice commands instead of fingers touching a screen.

The glasses include a tiny display screen attached to a rim above the right eye and run on Google’s Android operating system for mobile devices.

Google has said the mass-market version of Google Glass will cost less than $1,500 – the price paid by an exclusive number of computer programmers last June – but more than a smart phone.

The California-based company does not plan to start selling “Google Glass” in the mass market until 2014.

Here are the Top 10 Augmented Reality Campaigns , the latest buzz is that, with the recent release of Google’s ‘Project Glass‘, the eyes of many consumers and marketers have drifted over to the idea of Augmented Reality. Augmented reality (AR) is a live, direct or indirect, view of a real-world environment that is digitally augmented by another device.

Google’s ‘Project Glass’ offers a unique way to integrate your life with the digital world. ‘Project Glass’ is an augmented reality eyeglass that projects a heads-up display which allows you to take phone calls, navigate via GPS, take photos , check-in to locations and more. The real question is how will marketers use this upcoming technology to better reach their target audience?

We can online imagine how this could ultimately change the way we market to consumers. Using the geolocation features, businesses could provide special deals to those who check-in often. We could also use augmented reality to digitally enhance certain billboards and advertisements to make them more fun and engaging.

Here are TOP 10 Augmented Reality campaigns

1. Lynx Fallen Angels Augmented Reality

On March 5th, 2011 in London’s Victoria Station, beautiful angels fell from the sky. Watch as men giggle as their fantasy comes true.

2. Step Into National Geographic

Another campaign set in London, this wonderful augmented reality campaign stunned onlookers by allowing them to interact with dinosaurs, astronauts, tigers and other wild life creatures. Watch as dreams come true!

3. Lego Augmented Reality

How do you tell a consumer what is inside the box, without having them actually opening it? Here is a wonderful example of how toy-company, Lego, used augmented reality on their product boxes to simulate the final built product.

4. The Artvertiser

The Artvertiser is a software platform for replacing billboard advertisements with art in real-time. It works by teaching computers to ‘recognize’ individual advertisements so they can be easily replaced with alternative content, like images and video.

5. NIVEA Augmented Reality Campaign

In the case you wanted to twist and turn video on a website, NIVEA made it happen in this augmented reality campaign. The campaign tried to promote better skin in this interactive campaign by Blast Radius.

6. MINI Pop-up Advertising

A cool interactive advertising campaign by MINI that allows you to hold a 3D model of the MINI cooper. The advertisement shows how marketers can integrate offline print ads with interactive online campaigns.

7. Stop Domestic Violence AR Campaign

Augmented Reality was used in this campaign to enrich traditional print media. Much like something you’d see straight out of a Harry Potter movie, faces comes alive when using the AR app. When using the AR app on the print advertisement, the viewer can see first hand the unfortunate truth of domestic violence. This is a great example of how non-profits can use AR to help promote their cause.

8. Making Billboards Come To Live

Coventry University has taken over the Bullring and Birmingham City centre with it’s innovative use of Augmented Reality and digital displays. Here is a great example of how to make traditional billboard and print advertisements more interactive and fun!

9. Avatar’s AR Toys

If James Cameron’s hit movie Avatar wasn’t cool enough, they are coming out with Avatar AR toys. These toys will make the toys that much more interactive and lifelike.

10. Ford’s Grand C-Max Augmented Reality Outdoor Campaign

Interactive augmented reality screens created to promote the new Ford Grand C-MAX. Using pioneering gesture recognition to illustrate the car’s technologies by putting innovation in your hands.

The bottom line: Augmented Reality could possibly be the answer you’ve been looking for in terms of your next marketing campaign. It’s interactive, engaging and fun! If you enjoyed these unconventional marketing examples, be sure to contact us on how we can help you to grow your business through Augmented Reality, click here

Top 10 Augmented Reality Campaigns